It’s the ad-block-apocalypse.

When iOS 9 was announced this spring, the feature that allowed for the creation of ad blockers was barely mentioned, let alone touted as one of its headline features.

Thanks to the Streisand effect, it’s the story of iOS9 launch weekend. Many users are finding out about ad blockers for the first time thanks to the kerfuffle.

Notably, Marco Arment, creator of Instapaper¹, introduced Peace, an ad and tracker blocking app based on Ghostery. It quickly shot to the top of the App Store charts despite its $2.99 price.

In a move that... More